RSS, or Really Simple Syndication, is essentially a tool which enables internet users to ?subscribe? to content they?re interested in.? It helps people keep track of the information they value without having to go online and search for it each and every time they sit down to surf.
For example, blogs, websites, and forums can all be subscribed to.? Anytime new content is posted, it is either emailed it is either emailed to you or it shows up on a ?reader.?? A reader is essentially an aggregate for all information a person subscribes to.
On the marketing and business side of the coin, an RSS feed (the tool used to send info to subscribers) benefits business owners because it ensures messages reach the intended audience.? Content and promotions land smack dab in their mailbox or reader for easy access.
RSS feeds offer a variety of options.? Business owners can:
* Send all full length blog posts to readers
* Send excerpts of blog posts with links back to your site.
* Send weekly blog post highlights ? with links back to your site so readers can read entire posts at your site.
* Send top industry stories of the day.
* Send reviews of relevant products
* Send promotional messages, contests, coupons etc?
* Send posted articles, in their entirety, to subscribers.
* Send excerpts of articles to subscribers.
Some of these options lend themselves quite easily to bringing readers, and prospects, back to your site.? For example, sending a full length article to subscribers is great for them ? they don?t have to click on anything.? The content is all there right in front of them ? no work.
However, delivering an excerpt or even a captivating headline encourages people to click on the link which of course brings them right back to your company website.
The key concept to bringing readers back to your site ? present a benefit driven excerpt and/or an attention grabbing headline.? Skipping this step results in fewer click throughs to your site and who wants that?? It?s certainly not the goal ? however sending a full post or article doesn?t encourage any click throughs.
Another way to bring readers back to your website and still send them a complete article, is to include an advertisement, promotion, or even a simple embedded link right in the feed.? That way, even article scanners, receive the opportunity to click through and take advantage of promotions and interested readers will click through on text links ? landing right on your business website or sales page.
RSS offers myriad opportunities for both readers and business owners.? Be creative, pay attention to how your readers prefer to interact online (track click through rates and length of time on pages) and provide the experience they desire.? It?ll keep them coming back for more.? The end result, more traffic and more profits.
Source: http://internetmarketer.com/blog/use-rss-feeds-to-bring-visitor-back-to-your-site/
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